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medicine         technology         luxury         sports         education         recruitment         inspiration         functionality

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Many of our clients have to keep their work under wraps, but here is what we can share:

Nike is one of the leaders of the footwear industry, reporting over $19 billion in revenue in 2010. Nike's mission is to bring inspiration and innovation to every athlete* in the world.

Big Picture Innovations conducted ethnogrphic research in and created new innovations in footwear for a particular market segment that Nike felt that the Nike brand currently misses. Big Picture Innovations' team was one of many to work on this problem, but our solution was ranked by Nike project leaders as the top submission for all innovations for this market segment. We are excited to see our product in the field and on some feet in the near future!